Speakers

Monday, July 21

9 - 10:30 am

Bowlopolis Henry Lewczyk
Bowlopolis is a town where everyone, young and old, lives for bowling. It’s a fantasy town that depends on bowling for happiness, livelihood and identity. It comes to life online AND at your bowling center. The seminar unveils how the BPAA and the USBC have combined resources to increase awareness and participation in youth bowling. All future messages, materials, “new media” techniques and programs will be Bowlopolis Branded. Come, preview the future!

Risk Management IALDA
Accidents happen. They can affect your business and your bottom line. Attend this workshop and learn how you can reduce the risk of injury to customers and employees while ultimately reducing your insurance costs by taking a pro-active approach to risk management. Presented by North Pointe Insurance and attorney members of IALDA, the International Amusement & Leisure Defense Association. Every one attending the Seminar will receive a 5% discount on their next NPIC Policy Premium.

10:45 am - 12:15 pm

How Skills Centers Can Make You Money Kelly Bednar
Increase consumer frequency and ultimately revenue with the New Strike Ten Skills Center- Bowler Development Program. In operating a full spectrum business there is a wall between the Entertainment/Casual segments and the Competitive segments. By using skill-based programs, services and retail operations STE Skills Center is the working
formula for the industry to flow the Entertainment and Casual consumers to Competitive “Bowlers.”

Smart Buys for Your Center Amy Arcuri
Thousands are saving thousands, why aren't you? Maybe its because you have been too busy to look at all of the Smart Buy programs. Maybe its because you tried to get on a particular program and faced a hurdle in the sign up process so you figured it wasn't worth the effort. Maybe its because your a sales representative talked you into staying with your current supplier or pricing program instead of moving to a Smart Buy program. Whatever the reason, you likely are not using the BPAA Smart Buy program to its fullest, which means dollars are being spent needlessly. This interactive session will highlight the BPAA Smart Buy programs, while allowing attendees to discuss what may be keeping them from saving thousands.

1:30 - 3 pm

Short Season League Bowling Jim Doty
Short season formats that will work in your center. Sales and marketing techniques to increase the participation in all your centers programs.

 

Pizza and Food Profits Jeff Forrester
Attendees that are looking for a better pizza product or looking to start offering pizza should not miss this session. Learn the ins and outs of creating an entire pizza
experience within your center. Branding a pizza product that consumers perceive as unique is important to touting a quality food and beverage operation. Brand
recognition is the key to a successful pizza operation, however, a traditional pizza-franchise can be expensive or cumbersome and is not for every bowling center. In this session you will learn how BPAA Foodservice offers members benefits that can help build your food service through pizza profits.

3:15 - 4:45 pm

Profiting from National Bowling Week Henry Lewczyk
National Bowling Week is August 23 – 29, 2008. It’s never too late to implement a few new programs, convince your local media to run a “free” PR story or participate in
establishing a New World’s Record. The seminar provides real tips to introduce new prospects to bowling at your center during NBW. Also, hear about successful
promotions proprietors submitted during prior National Bowling Week Contests.

Tuesday, July 22

9 - 10:30 am

The Latest in Bowler Entertainment Technology
Jim Riepenhoff, Product Specialist, QubicaAMF
A special presentation by QubicaAMF.

10:30 - 11:45 am

Building Corporate Parties Beth Standlee
This class is jam packed with creative sales techniques that will create an environment of strong corporate party sales. It’s time to take the accidental business that calls in to your center and turn it in to business on purpose! As an added bonus this class will feature an Outside-In Sales Method that can jumpstart the growth of an outside sales effort that may be non-existent at this time. This seminar will help you understand selling in a way that is easy and duplicable. You will leave the class with training pieces that you can teach to your staff immediately. If you have been dreaming of growing your corporate business and improving your overall customer experience, then do not miss Beth Standlee.

What Works on the Web J. Brock and Carey Tosello
This interactive, get-down-to-the-details workshop, will give you the latest stats, trends, and hot tips to get the most from your web presence. You will learn the do's and don'ts of website design and how critical it is to get found on search engines. Viral marketing, and how to get some for your center (for FREE) will be covered. Expect to hear success stories about the use of YouTube, CraigsList, MySpace, website sales, email marketing, - and how these internet tools can make you more money in your center!

There will also be lots of exchange with other proprietors sharing what does (and does not) work for them. Be sure to bring your marketing/website staff with you to this session.

1:30 - 3 pm

Creating New Customers for Adult Leagues Bruce Davis
Bowling centers lose adult league players each season for a variety of reasons. Some bowlers quit for reasons beyond our control others drop out because they are unhappy with a league format, session length, certain rules or even because of conflicts with other players. Still other league customers drop due to issues environment or services provided by the center. In the past much of the league bowler recruiting to fill in for dropouts was done through the efforts of other league players, team captains and/or league officers…league customers recruiting other league customers is not as strong today as it once was…today operators need to do more of their own customer recruiting! Attend this seminar and you’ll discover some eye opening, low to no cost techniques sure to improve your skills in the area of creating and retaining more adult league players.

Striking Promotions Frank DeSocio
Frank DeSocio of Strike Ten Entertainment will bring proprietors up to date on sponsorship sales, upcoming programs and promotions, marketing and new research being done for the bowling industry. The Strike Ten Entertainment team will provide full details on new sponsorships and research projects as well as a preview of the ’08-’09 league programs from Strike Ten Promotions.

3:15 - 4:45 pm

Interactive Roundtables (Choose from):
Youth Bowling | Food & Beverage Sales | Promotions & Marketing | Hiring & Motivating Employees

Q & A / Idea Exchange will take place at the end of the roundtables.